Stellantis, the group formed by the merger of Fiat Chrysler Automobiles (FCA) and Peugeot Soci\u00e9t\u00e9 Anonyme (PSA) was created to respond to the growing challenges of the global automotive industry.<\/p>\n
The set of brands united by the two big houses was better positioned than its rivals in Europe, North America, and South America and, according to the objectives, could easily increase its presence in the Asian markets.<\/p>\n
When it was created in January 2021, the Stellantis group was the fourth-largest automaker in the world by units sold, with 6.2 million units in 2020. Sales volume increased to nearly\u00a06.5 million units in 2021\u00a0and\u00a0dropped to 5.84 million units last year.\u00a0With 14 brands, it was clear that Stellantis had a competitor in mind:\u00a0the Volkswagen Group.<\/p>\n
The battle between these two giants wasn’t just about volume, it was about\u00a0profitability\u00a0as well.\u00a0The challenge they face is more or less the same: to move from the internal combustion engine sector to the electric car sector, but without affecting profits.\u00a0While there are issues to address \u2013 Volkswagen needs to work on its software and Stellantis needs more models \u2013 they have generally managed to maintain their strong positions in their respective markets.<\/p>\n
However, a growing gap can be seen in their most important trading area:\u00a0Europe.\u00a0According to\u00a0data on new car registrations provided by JATO\u00a0for 28 European countries (which, unlike the ACEA, do not include Iceland and Bulgaria),\u00a0Stellantis is losing ground\u00a0not only to newcomers such as Tesla and the Chinese brands, but also to VW.<\/p>\n
When Stellantis launched over two and a half years ago, its share in the European passenger car market was\u00a021.2 percent.\u00a0It was just over 4 points less than that held by the Volkswagen Group.\u00a0Although the new group was the outright leader in Italy and France and had an important position in Spain and other medium-sized markets, its rival still dominated Germany (Europe’s largest car market) the United Kingdom (the second) and was a leader in many central, northern and eastern markets.<\/p>\n
The gap between the two averaged 4.7 points between January 2021 and June 2022, when VW started growing faster.\u00a0Since then, the\u00a0average gap has widened to 8.6 points\u00a0and continues to grow.<\/p>\n
In July 2023, Volkswagen\u00a0Group\u00a0recorded the highest monthly market share in two years and surpassed Stellantis by 11.9 points.\u00a0This is the largest gap between the two groups since the latter was founded and could precede other even higher gaps in the coming months.<\/p>\n
As both companies try to catch up with their electric offerings, it is clear that\u00a0battery-powered cars\u00a0are selling best in Germany, while the vast majority of European consumers continue to demand petrol-powered cars.<\/p>\n
Between January and July this year, Volkswagen Group\u00a0registered 244,000 new electric cars\u00a0in Europe, enabling it to lead this important growth sector.\u00a0Volume increased by 58 percent, thus taking its market share from 21 percent in January-July 2022 to 22.5 percent this year.<\/p>\n
The German giant maintained its lead over\u00a0Tesla, which more than doubled its registrations, but took second place with an 18.7 percent share in the Battery Electric Vehicle (BEV) market. Stellantis, on the other hand, recorded a modest 11 percent increase\u00a0in BEV registrations, reaching 142,600 units, equal to a 13.2 percent share.<\/p>\n
Between those periods it lost 4.3 points of share.\u00a0While\u00a0Volkswagen offers eight electric SUVs out of 14 different electric models, Stellantis offers four SUVs out of 24 electric models.\u00a0Even on the petrol side (which still holds 58 percent of registrations in Europe), the gap is significant: 54 models available (25 SUVs) from VW against 46 (21 SUVs) from Stellantis.<\/p>\n
Will the gap continue to grow?\u00a0Or will Stellantis catch up with more SUVs and fully electric vehicles?<\/p>\n
The author of the article, Felipe Munoz, is an Automotive Industry Specialist at JATO Dynamics.<\/em><\/p>\nSource: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Stellantis, the group formed by the merger of Fiat Chrysler Automobiles (FCA) and Peugeot Soci\u00e9t\u00e9 Anonyme (PSA) was created to respond to the growing challenges of the global automotive industry. 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Source: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Stellantis, the group formed by the merger of Fiat Chrysler Automobiles (FCA) and Peugeot Soci\u00e9t\u00e9 Anonyme (PSA) was created to respond to the growing challenges of the global automotive industry. 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Stellantis, the group formed by the merger of Fiat Chrysler Automobiles (FCA) and Peugeot Soci\u00e9t\u00e9 Anonyme (PSA) was created to respond to the growing challenges of the global automotive industry. The set of brands united by the two big houses was better positioned than its rivals in Europe, North America, and South America and, according […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\n