Prince Harry may need to stop his "high degree of attention gathering" so that he doesn't "outshine the King and the monarchy", according to an expert.
Since quitting the Royal Family in early 2020 and jetting off Stateside, Harry and Meghan Markle have been vocal about a number of causes close to their hearts.
These have included racial equality, the Ukraine invasion, climate change and urging voters to "reject hate speech, misinformation and online negativity" ahead of the 2020 US election – a move that some considered to be a breach of royal protocol.
READ MORE: King Charles 'snipped Harry's balls' in 'brutal message' at Queen's funeral, says expert
Following reports last week that the Sussexes ditched New York-based PR firm Sunshine Sachs, brand expert Eric Schiffer – Chairman of Reputation Management Consultants – reckons the move may have something to do with their philanthropic endeavours.
He told the Daily Star: "There’s rumours that Harry’s dropped his PR firm.
"Some are saying that is because he may need to back off on that high degree of attention gathering on behalf of causes that are dear to him and Meghan, so that he doesn’t outshine the King and the monarchy.
"He has – in the age of social media and media splintering – reinvented himself on the global stage as a strong steward of the values that young men and women of the world care about, and joined with Meghan in being fierce advocates on their behalf.
"That, in part, has a negative impact on the monarchy, because that’s been their core mission."
Schiffer explained that the saga between Harry and his family "would not have played out" 10 or so years ago, given that the "stakes are much higher" in the social media age.
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Although Harry has "built a very impressive and admirable brand on a global stage", he still has reason to be envious of those on the other side of the royal divide.
Schiffer said: "If he was Prince William he wouldn’t need to hire a PR firm because he’d have Buckingham Palace.
"You can’t get a better PR firm than Buckingham Palace – they’re some of the top professionals in the world."
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