Kate Middleton holds secret talks with poll chief after Sussexes popularity dip

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Celebrations of Her Majesty the Queen’s Platinum Jubilee have boosted the popularity of the Royal Family in general, and in particular that of Prince William and Kate Middleton.

The Duchess of Cambridge is reportedly keen to sustain that popularity bounce, according to reports, by taking on a specialist market research company to help manage her public image.

The future Queen Consort held "private talks” with Kelly Beaver, chief executive of the polling organisation Ipsos at Kensington Palace on Tuesday, according to the Express.

An Ipsos report says that Kate is currently the second most popular member of the Royal Family, eclipsed only by Her Majesty the Queen herself.

At least a third of the people polled in a recent survey saw Kate as modern, capable and a good representative of Great Britain on the world stage.

Three in ten of the 1,039 adults polled in May this year said Catherine has a lot of personality (30%) while 29% said she is a symbol of what is good in Britain and concerned about those in Britain who are really in need (both 29%).

The Duke of Cambridge ranks just behind his wife in terms of popularity, Ipsos says, with just under a third of the public saying Prince William gives them confidence in the future of Britain and say he is a symbol of what is good about the country.

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By contrast, public approval of Prince Harry and Meghan Markle has dipped overall in recent years, with close to a quarter of those polled saying Harry was out of touch with ordinary people and only 6% now choosing Meghan as their favourite royal.

In a statement, Kelly Beaver said that The Duke and Duchess of Cambridge closely follow the Queen in their popularity ratings.

She said: “We can see that, in the public’s eye, while they share some of the characteristics which have made her so popular, they also represent a more modern expression of the Royal Family going forward”

The Daily Star has approached both Ipsos and Kensington Palace, but has yet to receive a reply.

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