Just Eat has been attacked for raising its service charge from just 50p to as much as £1.99 per order.
The maximum 4x increase in fees will pocket the delivery service an extra millions of pounds a year in profit.
But consumer champions warned many customers won't even know their charges have increased, The Sun reported.
Those using Apple Pay will have to look closely for a listing under the "place my order" button.
To make matters worse Just Eat did not announce the news, instead hiding the policy change in the small print of its website.
What do you think about Just Eat's hidden announcement? Have your say and see what others think in the comments.
Just Eat introduced a 50p flat service fee in 2018 on top of delivery charges ranging from free to £3 per order.
Now the delivery firm will charge 5% of the order value with a minimum of 50p and maximum of £1.99.
The company insisted this will only apply to restaurants whose orders are fulfilled by Just Eat drivers specifically, such as chains without their own delivery drivers.
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Local takeaways who deliver their own food won't face the new price hike.
Deliveroo’s service fee is is also 5 per cent but capped at 99p and Uber Eats charges a max of £2.99.
Both have delivery fees on top.
A Just Eat spokeswoman said the company made the change so it could raise its investment in delivery drivers and offer a better "takeaway experience".
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They said: “To help us ensure we continue to deliver the best takeaway experience for all of our customers on behalf of our restaurant partners, we have moved from the current fixed service charge to a variable charge depending on the food order value.
“The change will only apply to orders from restaurants where Just Eat takes care of the delivery and simply reflects the continued investment in our delivery service.”
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