A mysterious block of cheese has stumped shoppers hoping to bag themselves a dairy delight with another supermarket's product spotted on the shelf.
Jessica Smith, 32, headed to her local M&S store to pick herself up some of the good stuff, but saw a Morrison's block of Edam cheese behind the Marks & Spencer block.
In the open fridges of a the store in Meadowhall, Sheffield, South Yorkshire, lies not just M&S cheese but Morrisons also in a bizarre crossover which stumped shoppers and staff.
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Jessica, who was initially after some mozzarella but found the store was fresh out of gooey goodness, opted for Edam instead but was rattled by what she found.
She said: "I was actually only after some mozzarella but they were sold out, so figured Edam was a similar substitute in terms of it being gooey when melted.
"As soon as I clocked the Morrisons logo on the Edam I thought someone must've dropped it. But the chances of that happening would've been really small. This is at Meadowhall M&S and there's no Morrisons nearby."
Foul play, perhaps, or a mistake made by another shopper.
Either way, Jessica did not have time to report the cheesy trouble to a member of staff as she was "in a hurry", but did "wonder if anyone else has since noticed."
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She continued: "I did wonder if someone had swapped it – but what's the benefit of swapping one cheese for another?
"I figured it must be a case of them being made in the same factory and one may have slipped into the wrong delivery."
There were no further reports of misplaced cheese from this particular branch of Marks & Spencer, although the company has since released a pungent, pun-related statement.
A spokesperson for M&S said: "This cheese shouldn't brie there but the gouda thing is, it's now been sorted. We're grate-ful to the customer for letting us know."
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