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Under Armour, Stephen Curry to team up long-term with partnership extension
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Under Armour revealed Thursday that the sportswear company and NBA star Stephen Curry will be teaming up long-term thanks to a newly-inked extension to their partnership.
Under the "enhanced" partnership, the Golden State Warriors nine-time all-star point guard will assume two new roles, one as the president of Curry Brand and one that is a "broad advisory role," according to the press release put out by Under Armour. The deal is meant to increase their market share and drive growth, as well as "create new business opportunities on a global basis," the company said.
He will, among other things, be contributing to product development, marketing efforts and recruitment of the sportswear company’s athlete roster, according to the release. The categories of basketball, golf, women, youth and sportstyle will see contributions from Curry.