La Perla Launches in Amazon’s Luxury Stores

La Perla is joining Amazon’s Luxury Stores just in time for the holidays.  

Starting today, the Italian innerwear company, which also sells sleepwear and swimwear, is partnering with the e-commerce giant offering a selection of luxury bras, panties, shapewear, lingerie and other items in the invite-only app for Amazon Prime members. 

“La Perla in Luxury Stores at Amazon offers women the opportunity to feel powerful and confident this holiday season and to shop in an elevated and inspiring customer experience, all within the convenience of the Amazon app,” La Perla said in a statement. “Customers can immerse themselves in the campaign videos, shop Joan Smalls’ looks and discover more of the collection in La Perla’s Luxury Stores boutique.” 

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Joan Smalls in La Perla. Courtesy Photo

Meanwhile, La Perla’s U.S. brick-and-mortar expansion continues. The firm has recently relocated its Upper East Side Manhattan shop about five blocks, from 883 Madison Ave. to 1000 Madison Ave. The new space offers a more intimate, by-appointment shopping experience, the company said. On Thursday, La Perla will also open a new store in New York’s SoHo neighborhood. In addition, earlier in the week the company opened a pop-up shop at the Freg Segal store on Sunset Boulevard in Los Angeles, which runs through April 2021. 

In May, Pascal Perrier, chief executive officer of La Perla Fashion Holding N.V., the brand’s holding company, said La Perla is in expansion mode, with a particular eye on China, which is currently underdeveloped for the firm. Then in August, La Perla opened a store in Highland Park Village, a shopping center in Dallas. Morgan Richardson, La Perla’s brand president of the Americas, said at the time that the company had more plans to expand in the Midwest. 

Joan Smalls in La Perla. Courtesy Photo

As of June 2019, La Perla had 70 boutiques, with products also available in 40 department stores, 24 outlets and various e-commerce sites, including The company also launched La Perla Beauty in October 2019. 

In September of this year, La Perla launched “Villa La Perla,” a digital platform celebrating the anniversary of the Maison collection, which turned 25 this year. 

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