Bill Gates says Tesla are moving 'fast' through electric cars
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The research, conducted by Intrinsic Insight, found that only 33 percent of consumers have a positive attitude towards electric vehicles. In terms of brands, Tesla is seen as the most visionary brand thanks to its prestigious Model’s S, X, 3 and most recently the Model Y in 2020.
The Elon Musk-led manufacturer beat out other big car makers including Audi, BMW, Ford and Nissan.
Their data found that Tesla’s dominance is only challenged in China, and not the UK or the United States.
Ian Jenkins, Global Head of Strategy and Insight for 4media-group, highlighted the importance of moving to an electric future.
He said: “For many of us a car is more than a means of transport, it also an expression of who is driving it.
“That is why for many drivers the look, feel and even sound of the car is just, if not more, important than what it delivers practically.
“This is also true in the electric car market.
“Our research shows even auto brands like Mercedes-Benz, BMW and Audi who we traditionally associate with innovation and prestige, trail a long way behind Tesla in image terms in the British & American EV market.”
The study also found that four in ten consumers see their next car being either electric or hybrid.
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Technological advancements in charging capability are having a positive impact on the perception of electric vehicles.
With many people concerned over the availability of chargepoints in the UK, the Government has pledged massive investment to help with the issue.
Government subsidies towards “at home charging” points are especially motivating in the UK and a factor of interest for 48 percent of potential buyers.
Elon Musk tweeted that Tesla Superchargers would become available for all electric vehicles later this year.
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