Toyota will consider the market price (by weight) of the soybean or corn, at the time of the transaction.
Toyota has announced a new and interesting direct sales channel in Brazil for its customers in the agricultural sector. Dubbed the ‘Toyota Barter’, the Japanese carmaker has announced that it will accept soybeans and corn in exchange for a new vehicle, such as the Hilux, SW4 (Fortuner in India) or a Corolla Cross SUV.
According to a media report, the company launched ‘Toyota Barter’ in Brazil on August 4, which is aimed specifically at customers in the agricultural sector in the country. Toyota will consider the market price (by weight) of the soybean or corn, at the time of the transaction. However, before going ahead with the exchange, Toyota will check if the customer is certified for rural production and the products are from sustainable plantations & of good quality.
The pilot project for the Toyota Barter program was introduced in 2019. The company has now taken the opportunity to offer this facility officially. The exchange program is currently available in only certain states of Brazil, but Toyota is working on expanding it to other areas as well.
The agribusiness sector currently accounts for 16% of Toyota Brazil’s direct sales. The introduction of this new channel is, however, expected to help it grow even further.
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